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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
New trends in marketing communication
 Janda, Tomáš ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
This thesis analyzes new trends in marketing communication. The main focus is on internet marketing which includes pay per click ads, web 2.0 and social networks. The second part describes guerilla marketing and its characteristic practices used during advertisement campaigns. The practical part compares three different PPC advertisement campaigns. I have also evaluated their effectivity and described the guerilla marketing focused on costs reduction and economy.
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